In the first of this series I described how to start your social media experience by learning how to listen. If you have read that post, you can catch it here. It is truly important to take that first step seriously.
The second blog post in the series spoke about getting involved. Again, this is a sequential "how-to" so it would be good to read that before this post.
In this post we will move on to the next step in your growth in the social media milieu, giving up control. Social media is all about conversation and community. The old school way of using PR to spread your message by telling people what you are about and presenting your brand must be modified to work in the social media world. If you want people to spread your message in the viral way it can be spread you need to trust them.
Once your message leaves your computer, you will no longer have control over it and if you attempt to control it, there is a good chance that you will counteract any chance you had of getting that message out to a wider audience.
So listen to what people are saying, write copy that is inspiring, truly engage others in your communications and let go.
Series of 5: Parts 1, 2, 4, 5