In an earlier post, I suggested that the first and most important rule of Social media was to Listen. But it does not become Social until you interact. So the second rule of Social media is to interact with those you have been listening to and learning from. Or simply, engage.
This is not as easy as it may sound. But it is extremely important to remember that all social media is about building communities. Remember that your audience is interested in being involved in the conversation. If you shut them out by expounding too much and you may no longer have an audience.
During the listening portion of your indoctrination into social media you learned how people interact. One of the most quoted axioms is the rule of three or for every one tweet or blog about your interests there should be 3 more tweets/blogs/posts about what most interests your intended audience. In other words, give a lot more than you get.
Social Media is about conversations and building relationships. It takes effort. Don’t just talk about yourself. Ask questions, engage people and link, Most of all be inspiring.
Series of 5: Parts 1, 3, 4, 5
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