Social Media - What to say (4 in a series of 5)

To recap: in the first in this series we addressed how to listen. We then went on to talk about getting involved in the second part. In the third part I spoke about the need to give up control. These posts are meant to be read in sequence.

In the fourth part of the series I'll address what you say. It is fairly easy, no matter what platform you are using (twitter, facebook, myspace, ning, blog, etc) be completely honest.

The reason is that in the end the truth will out. If you have not been honest it will come back to haunt you. Remember that unlike the vegas axiom that "what happens in vegas stays in vegas" what happens in social media networks will haunt you forever. A twitter example may be appropriate here. You may spend a significant amount of time and energy building your brand on twitter and acquiring the right kind of followers. One wrong tweet may sully your reputation for quite a long time and lose many of those followers.

Also don't try to sell something to a new follower, get to know them first. You'll get a feel for who would be open to a link to your site and who won't. In the second part in this series I talked about giving more than you get. This means yes you can post a link to your blog or website, but make sure you share 3x more information that isn't about you.

For instance, deciding to set up an auto DM (direct message) for new followers with a plug for your product in it. This is a definite no-no. Although a DM is only seen by you and the person you sent it to, there is a very good chance that the receiver will unfollow you.

Series of 5: Parts 1, 2, 3, 5

Social Media - Giving up control (3 in a series of 5)

In the first of this series I described how to start your social media experience by learning how to listen. If you have read that post, you can catch it here. It is truly important to take that first step seriously.

The second blog post in the series spoke about getting involved. Again, this is a sequential "how-to" so it would be good to read that before this post.

In this post we will move on to the next step in your growth in the social media milieu, giving up control. Social media is all about conversation and community. The old school way of using PR to spread your message by telling people what you are about and presenting your brand must be modified to work in the social media world. If you want people to spread your message in the viral way it can be spread you need to trust them.

Once your message leaves your computer, you will no longer have control over it and if you attempt to control it, there is a good chance that you will counteract any chance you had of getting that message out to a wider audience.

So listen to what people are saying, write copy that is inspiring, truly engage others in your communications and let go.

Series of 5: Parts 1, 2, 4, 5

Social Media - Getting involved (2 in series of 5)

In an earlier post, I suggested that the first and most important rule of Social media was to Listen. But it does not become Social until you interact. So the second rule of Social media is to interact with those you have been listening to and learning from. Or simply, engage.

This is not as easy as it may sound. But it is extremely important to remember that all social media is about building communities. Remember that your audience is interested in being involved in the conversation. If you shut them out by expounding too much and you may no longer have an audience.

During the listening portion of your indoctrination into social media you learned how people interact. One of the most quoted axioms is the rule of three or for every one tweet or blog about your interests there should be 3 more tweets/blogs/posts about what most interests your intended audience. In other words, give a lot more than you get.

Social Media is about conversations and building relationships. It takes effort. Don’t just talk about yourself. Ask questions, engage people and link, Most of all be inspiring.

Series of 5: Parts 1, 3, 4, 5

First, do no harm

I’ve worked in Healthcare for over 16 years, so it seems appropriate to link what is considered one of the fundamental principles of emergency medical care to social media.

We have all heard (at least a thousand times) that the first rule of social media is to listen. Listen, so that once you leap into the fray you will have a better feeling for what is going on, for the netiquette, so you “do no harm”.

About 20-25 years ago (yes I’m that old), I was a member of a local chapter of a trainers association. During one of the meetings there was a seminar on listening. The presenter detailed what he called the H.E.A.R. method of listening. It is very applicable to all social media and it goes as follows:

1. Hear

a. Listen to the person who is speaking.

b. Listen carefully

2. Empathize

a. Put yourself in the speaker’s shoes.

b. Keep in mind the saying, “Before you criticize a man, walk a mile in his shoes”

3. Analyze

a. Think about what the speaker has said.

b. Take into account “where they’re coming from”

c. Determine what the speaker’s goals might be and any underlying meanings, if applicable

4. Respond

a. Reply to the speaker taking everything you synthesized so far into account.

b. Make sure your response is Constructive, Meaningful, and Thought out

Series of 5: Parts 2, 3, 4, 5